I've been looking for ages for non-caffeinated, non-alchoholic drinks that don't feel like I'm just drinking, like, the decaf coffee equivalent of a beer, and these are amazing! I first saw them in a nearby grocery store and have been getting them regularly since. They're wonderfully flavorful, and dry, and totally scratch the itch of when I want a tallboy but really don't want to feel the effects of alcohol or sugar. The chamomile and the spruce flavors are my favorites for casual drinking.
As an aside, thank you for making beautiful labels and not marketing these as something goofy like "low-cal" or "ZERO sugar" or something equally diet-pushing, and also for not calling them NA anything - sometimes it's nice to just have/share a little treat without, like, any of the weird social baggage, and it's also really nice to be able to offer them to sober friends without basically any reservations.