Hoplark Privacy Policy

Last Updated: March 2nd, 2026

1.            Introduction

This privacy policy (“Privacy Policy”) describes how Brooklyn Brewery (“Brooklyn Brewery”, “we”, “us” or “our”) collects, uses, stores, and shares your information when (1) you access and/or use our websites or other digital properties we own and operate, including www.hoplark.com (“Websites”); (2) you use the functionality of our Websites or otherwise receive services from us related to goods we sell on our Websites (“Services”); (3) you communicate with us in any manner, including by email, direct messaging, telephone, and/or in person (“Communicate” or “Communications”); and (4) we interact with certain third-party partners.

Please note the following sections that include important disclosures related to our Websites and Services:

• Cookies, Advertising, and Tracking Technology Disclosures: To learn more about how our Websites, Products, and Communications use cookies and related technologies (including from Third Parties), see Automatic Information Collection Technologies below.
• Your Choices Disclosures: To learn more about your choices concerning your information, see Your Choices below.

If you are a resident of certain states or countries, you may be entitled to additional rights. Please see the following quick-links below for easy access to additional information for such residents:

• CA Residents: If you are a resident of California, please see our California Privacy Notice below.
• Nevada Residents: If you are a resident of Nevada, please see our Nevada Privacy Notice below.

2.            What Type Of Information Do We Collect?

Depending on how you interact with our Websites and Services, the nature of our Communications, and how we may interact with certain third-party partners, we may collect the following pieces of your information:

 

·       Contact Details. Information such as your name, address, billing address, shipping address, phone number, and email address.

·       Account Information. Information related to your account, including your username, password, security questions, preferences and settings.

·       Device Identifier and Other Unique Identifiers. Information such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, and other unique identifiers.

·       Internet or Other Network Activity. Information such as your browsing or search history, and other information regarding your interactions with our Websites, emails, and advertisements.

·       Geolocation Data. Information including imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level).

·       Financial Information. Information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Payment information may be processed by our payment processor, in which case such payment processor will be collecting and processing such information on our behalf and share with us limited details as necessary for us to verify, record, and fulfill completed transactions.

·       Commercial Information. Information about the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

·       Demographic Information. Information about whether you are over 21 years old.

·       User Content. Information such as your Communications with us and any other content you provide, such as social media profiles, photographs of receipts, images, videos, survey responses, comments, product reviews, testimonials, and other content.

·       Usage information. Information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

·       Audio and Visual Information. Information such as photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).

·       Inferences. Information such as inferences drawn from or created based on the information identified above.

You may choose to voluntarily provide other information to us that we do not request, and, in such instances and in such situations, we have no control over what categories of personal information such disclosure may include. Any additional information provided by you to us is provided at your own risk. 

3.            How Do We Collect Your Information?

We collect your information in three ways: (1) directly from you when you use our Websites, Services, and Communicate with us; (2) automatically using online technologies when you engage with our Websites, Services, and Communications; and (3) from our third-party partners.

 

·       Directly from you. We collect information directly from you when you enter your information on our Websites, create an account for our Services, update your profile, access our content, take a survey or a poll, use our Websites and Services, engage in direct Communications with us, or sign up to receive emails, text messages, or certain other Communications from us.

·       Automatically Using Online Technologies. When you visit our Websites, open or click on emails we send you or related Communications, or interact with our advertisements, we or other third parties may automatically collect certain information about you using online tracking technologies such as cookies, pixels, web beacons, software developer kits, and related technologies. For more information, see Automatic Information Collection Technologies below.

·       From Our Partners. We collect information from our third-party partners, such as data analytics providers, marketing or advertising providers, fraud prevention service providers, and vendors that provide services. 

4.            Automatic Information Collection Technologies

A.         Technologies Used

•          Cookies. Cookies are small bits of data cached or stored on your computer based on Internet activity. Information collected through cookies may be obtained directly by or shared with third parties so that those third parties can provide analytics and advertising services to us. We use first-party and third-party cookies and other tools to monitor individual activity in aggregate to improve the Websites. The information we gather includes IP address, user language, the operating system, browser type, the presence/absence of “flash” plug-ins, screen resolution, connection type, browsing behavior, and information that identifies the cookie.

You may update your cookie preferences by clicking here: Cookie Preferences

•          Pixels: Pixels (also known as web beacons) are types of code embedded in a website, video, email, or advertisement that sends information about your use to a server. When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser.

•          Software Development Kits (SDKs): Software Development Kits (also known as “SDKs”) are sets of tools and code provided by third parties that are embedded in our mobile applications to enable specific functionalities and improve user experience. Some SDKs may collect data directly from your device, such as your IP address, device type, or usage patterns, to support these functions.

•          Analytic Tools: Analytic tools include technologies or software services that collect, measure, and analyze data about how users interact with our Websites and Services. These tools often use cookies, pixels, and similar technologies to gather information such as page views, clicks, and user behavior, which is then used to improve site functionality and user experience.

B.         Purpose For Using Automatic Information Collection Technologies

•          Functionality, Support and Security: Some of the online tracking technologies like the cookies we use, serve a variety of functionality and support purposes, such as to recognize your device, remember what items are in your shopping bag, enable you to use expedited checkout features, facilitate navigation, display information more effectively, personalize your experience such as recognize you when you leave or return to our Websites, maintain the security of our Websites, manage your account, prevent crashes, fix bugs, save your preferences, and assist with basic Websites functions and other performance functions. Our checkout features are provided by third-party payment processors. For more information about our payment processor, please see Payment Processor below.

Session Replay: Some of the technologies implemented are used in a manner to recreate your session and understand how you navigated our Websites, what content or Services you looked at, and other related information that helps us assess how our Websites are being used. We may obtain this information through the use of cookies and pixels, and may share this with third parties to obtain related insights. Third-party technologies we have implemented on our Websites and through our Services include, but are not limited to, the following:

Hotjar: We use Hotjar on our Websites in order to better understand how our users interact with our Websites and Services and to optimize our Websites and Services and user experience.

Hotjar allows us to visualize user interactions that help us better understand our users’ experience to improve our services by identifying issues and friction points. To provide these services, Hotjar uses first-party cookies and other technologies to collect personal data on our users’ behavior, and their devices on our behalf. This may include personal data like online identifiers (e.g. device's IP address, user ID), identification data (e.g. name, email address, only if we explicitly collect it), technical data (e.g. device type and screen size, browser information), geographic location (country only), behavioral data (interactions with our website/app such as clicks, taps, scrolls), and any additional personal data that you may explicitly submit through Hotjar.

Hotjar may reuse this personal data to develop and improve tools and services for us and our users. For further details, please visit Hotjar’s Trust Portal and Privacy Policy.

•          Targeted Advertising, Marketing Measurements: Pixel tags may be used to market our services to you, measure the success of our marketing campaigns, and compile statistics about Websites’ usage and response rates.  In addition, we may use the information we have collected from you to enable us to display targeted third-party advertisements on our Websites. Some advertisements on Websites are served by third-party advertisers, ad networks, and ad servers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you.

Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).

We also use audience matching services to reach people (or people similar to people) who have visited our Service or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Service, and the technology service matching common factors between our data and their data.

Third-party technologies we have implemented on our Websites and through our Services include, but are not limited to, the following:

◦           Meta (Facebook) Pixel[DUS1]  and Facebook Custom Audience: We use the Meta (formerly Facebook) Pixel to collect information about how users interact with our Websites. This helps us measure the effectiveness of our advertising and deliver more relevant ads on Meta platforms (such as Facebook and Instagram).

We also participate in Meta’s (Facebook’s) Custom Audiences service, which allows us to upload contact information—such as email addresses or phone numbers—that you have provided directly to us, so that we can show you tailored advertisements on Meta platforms. We may use cookies, web beacons, and similar technologies to collect or receive information from our Websites and across the web, and share this information with Meta as part of its services to us.

Data used in connection with Meta products may be used by Meta in accordance with its Privacy Policy.

◦           GoogleAds/DoubleClick: We use Google advertising and measurement technologies—such as the Google tag—to help show ads, measure their effectiveness, and understand how people use our Websites. These tools allow Google and other third-party vendors to set and read identifiers (e.g., cookies or device identifiers) and to serve ads based on your past activity on our Websites. More information about your choices can be found in Your Choices below.

•          Behavioral Analytics: We also use pixels in combination with cookies to track activity by a particular browser on a particular device. These pixels are provided by a third party and certain information may be shared back with such provider. In addition, we may use technologies included in applications (that are not browser-based like cookies and cannot be controlled by browser settings), such as SDKs, to track our communications, bring you advertising, and provide you with additional functionality, such as the ability to connect your account on our Websites with other third-party services. For more information about Advertising, please see Retargeting and Advertising below.

•          Website Analytics: We use service providers for website analytic services, to best understand how our Websites are being used and to make improvements to our Websites, including the following third-party services:

◦           Google Analytics: We use Google Analytics to help us understand how users access and use the Websites through the use and sharing of cookies. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/.

For information about your choices related to automatic data collection technologies and your ability to opt out of certain sharing of information, please see Your Choices below.

5.            Payment Processor

Certain portions of our Websites are hosted by Shopify, and in any case, Shopify serves as our third-party payment processor to securely process your payments for purchases made on the Websites. In order to provide the services, Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

6.            How Do We Use Your Information?

We use your information for a variety of purposes, including to:

 

·       Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, provide you with subscriptions you purchase, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services. To accomplish these purposes, we may use the following categories of personal information: Contact Details, Account Information, Device Identifier and Other Unique Identifiers, Internet or Other Network Activity, Geolocation Data, Financial Information, Commercial Information, Demographic Information, User Content, Usage Information, Audio and Visual Information, and Inferences.

·       Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. To accomplish these purposes, we may use the following categories of personal information: Contact Details, Account Information, Device Identifier and Other Unique Identifiers, Internet or Other Network Activity, Geolocation Data, Commercial Information, Usage Information, and Inferences.

·       Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else. To accomplish these purposes, we may use the following categories of personal information: Contact Details, Account Information, Device Identifier and Other Unique Identifiers, Internet or Other Network Activity, Geolocation Data, Financial Information, Commercial Information, Usage Information, and Inferences.

·       Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. To accomplish these purposes, we may use the following categories of personal information: Contact Details, Account Information, User Content, Audio and Visual Information, and Inferences.

·       Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies. To accomplish these purposes, we may use any of the categories of personal information identified in Section 2 above, as relevant to the specific legal matter.

·       Business Functions. We use your information to support our core business functions, including to maintain records related to business management, loss prevention, collecting amounts owed, and identifying and repairing errors or problems in the Websites. To accomplish these purposes, we may use the following categories of personal information: Contact Details, Account Information, Device Identifier and Other Unique Identifiers, Internet or Other Network Activity, Financial Information, Commercial Information, Usage Information, and Inferences.

7.            How Do We Disclose Your Information?

We may disclose or share your information with affiliated and non-affiliated third parties, including in the following scenarios:

• With your Consent. We may disclose or share your information with your consent, which may be obtained in writing; online, through “click-through” agreements; when you accept the terms of use on our Websites; orally, either in person or on the phone; or by other means.
• In a Business Transfer. We may disclose or share your information as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction.
• To Non-Affiliated Third Parties. We may disclose or share your information with certain non-affiliated third parties to facilitate your access and use of our Websites, our Services, and to provide us with certain business functions, including but not limited to sharing your information with brand partners, internet service providers, advertising networks, data analytics providers, governmental entities, operating systems and platforms, social media networks, payment processors, and other service providers who provide us a service (e.g., customer service, auditing, marketing, debugging to identify and repair errors that impair existing intended functionality on our Websites, and/or protecting against malicious, deceptive, fraudulent, or illegal activity).
• For Legal Process And Protection. We may disclose or share your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation, or disclosure of such information is reasonably necessary to: (1) enforce or apply our agreements; (2) protect our interests, property, or safety of others; (3) in connection with claims, disputes, or litigation; and (4) to protect our Websites.

8.            How Do We Protect Your Information?

We take commercially reasonable steps to ensure your information is protected in alignment with all applicable laws and regulations, as appropriate to the sensitivity of your information. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

9.            How Long Do We Keep Your Information?

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. Notwithstanding the foregoing, we will not keep your information for a period longer than reasonably necessary based on our reasonable determination.

If we dispose of your information, we will do so in a way that is secure and appropriate to the nature of the information subject to disposal.

10.        Links To Third Party Sites

The Websites and Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

11.        Your Choices

A.   Account

You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings or sending an email to the email address set out in the Contact Us section below. We may require additional information from you to allow us to confirm your identity.

Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

B.   Communications

The following is information about how to opt out of receiving certain communications from us, depending on means of delivery:

·       E-mails. You can opt out of receiving promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link, or emailing us at the email address set out in the Contact Us section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.

·       Phone & SMS Text Messaging. You can opt-out of receiving text messages or calls to your phone number at any time by (i) for text messages, texting “STOP” in response to any text message you receive from us or contacting us as set out in the Contact Us section below and specifying you want to opt-out of text messages; and (ii) for calls, requesting opt-out during any call you receive from us or contacting us as set out in the Contact Us section below and specifying you want to opt-out of calls.

C.   Cookies and Tracking Technologies

The following disclosures relate to your choices in connection with cookies and other tracking technologies:

·       Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. We do not currently monitor or take action with respect to “Do Not Track” signals.  For more information on “Do Not Track,” visit http://www.allaboutdnt.com.

·       Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. Below are links to instructions for managing cookies on commonly used browsers:

o   Google Chrome: https://support.google.com/chrome/answer/95647   

o   Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09   

o   Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox   

o   Safari (macOS): https://support.apple.com/en-us/HT201265

Please be aware that if you disable or remove tracking technologies, some parts of the Service may not function correctly. If you disable or refuse cookies, some parts of this website may then be inaccessible or not function properly.

Please be aware that if you disable or remove certain technologies, some parts of the Websites may not function correctly.

D.   Analytics and Interest-Based Advertising.

Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout and by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/ . 

The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).

To opt out of us using your data for Matched Ads, please contact us as set forth in the Contact Us section below and specify that you wish to opt out of Matched Ads. We will request that the applicable technology service not serve you Matched Ads based on information we provide to it. Alternatively, you may directly contact the applicable technology service to opt out.

You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Interest-Based Ads” (for Android devices).

Please note the following with respect to certain third-party services:

o   Google Ads: Users can opt out of Google's use of cookies for advertising, including DoubleClick cookies, by:  

·       Adjusting ad preferences in your Google's Ads Settings page; or

·       Using the opt-out tools provided by the DAA or NAI.

 

o   Facebook Audience: You may opt out of the collection and use of your data for Facebook Custom Audiences at any time by:

·       Adjusting your ad preferences in your Facebook settings

·       Using the opt-out tools provided by the DAA or NAI.

Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.

E.    Your Legal Rights Under Applicable Laws

Depending on where you reside, you may have certain legal rights in relation to your information.

•               CA Residents: If you are a resident of California, please see our California Privacy Notice below.

•               Nevada Residents: If you are a resident of Nevada, please see our Nevada Privacy Notice below.

12.        Children

Our Websites and Products are not intended for children under the age of 13. This includes any links to other websites that we provide for your convenience. We don’t knowingly collect the information of children under 13 for any reason.

13.        Changes to Our Privacy Policy

We may change this Policy from time to time. Any and all changes will be reflected on this page, and where appropriate provided in person or by another electronic method. The effective date will be stated at the top of this Policy. You should regularly check this page for any changes to this Policy.

14.        Accessibility

To print a copy of this Privacy Policy, please click here.

If you require a copy of this Privacy Policy in an alternative format, please Contact Us.

15.        Contact Us

If you have any comments or questions, please contact us through the following methods:

Physical Address: Hoplark, Inc., #1186, 1601 29th St. Suite 1292, Boulder, CO 80301

Email: help@hoplark.com

16.        Additional Information for California Residents

The following disclosures are made pursuant to the California laws that provide California residents additional rights with respect to our processing of personal information, including California “Shine the Light” Law.

CALIFORNIA’S “SHINE THE LIGHT” LAW

If you are a California resident, you have the right to request information from us once per calendar year regarding the customer information we share with third parties for the third parties’ direct marketing purposes. To request this information, please send an email to help@hoplark.com with ‘Request for California Privacy Information’ in the subject line and in the body of your message. We will provide the requested information to you via an email response.

17.        Nevada Privacy Notice

If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of your personal information. We do not sell your personal information as defined under Nevada law. However, to request email confirmation that we do not sell your personal information, please send an email to help@hoplark.com with “Nevada Opt-Out of Sale” in the subject line and in the body of your message. We will provide the requested information to you via an email response.