The Cheeky One

Last year, we asked our flock to share what they were passionate about and what brought them joy. Kim’s story and her journey with colorectal cancer made us laugh, cry, and—most importantly—inspired us to take action.

You can read Kim’s full story on our blog here: Share Your Hop Joy: Meet Kim.

So what's Hoplark doing?

We’re proud to introduce The Cheeky One, a bold brew created in collaboration with Kim, to raise funds and spark important conversations about colorectal cancer—screenings, care, and the incredible organizations driving change. Over the coming months, we’ll shine a spotlight on some of these organizations, share impactful information, and work to raise awareness about how everyone can save their butts—literally and figuratively.

Want to learn more and support CRC organizations directly? Read Kim's story and learn more about the organizations she works with. 

We hope you’ll join us on this journey to sip, support, and spread the word.

A portion of all proceeds will be donated to select CRC organizations. Stay tuned!